HeyGen

HeyGen Pro Tips

➩ Brief > prompt: jot audience, goal, tone, CTA, and target length before you invoke the AI Video Agent.
➩ Keep scenes short: 6–15 seconds, one idea per scene; easier edits and higher retention.
➩ Use avatars strategically: stock avatars for speed; custom avatars (with consent) for exec/brand messages; talking photos for volume.
➩ Clone once, localize many: clone your voice, create the master, then run multilingual translation with lip-sync; spot-check names/brands.
➩ PPT/PDF → video for speed: import slides, let HeyGen draft scenes, then replace generic lines with brand copy.
➩ Mix media: alternate avatar shots with screen captures/B-roll to break talking-head fatigue.
➩ Caption for clarity: high-contrast, 2 lines max; sync to beats; add micro-pauses in VO around key phrases.
➩ A/B the first 5 seconds: test benefit vs curiosity hooks; keep the rest identical.
➩ Build a brand kit: lock fonts, colors, logo, lower-thirds, and end cards; save as templates.
➩ Optimize audio: set consistent loudness, duck music under VO, and avoid abrupt music cuts.
➩ Automate at scale: use the REST API for batch renders/translations; Streaming API for interactive avatars on your site.