Looka

Looka Pro Tips

➩ Start with use-cases, not aesthetics: list where the logo lives (header, favicon, app icon, packaging, dark/light).
➩ Favor simple marks that read at 16–32px and in one color; keep a richer primary version for hero spots.
➩ Iterate in three passes: explore wide (icons + 2–3 typefaces) → pick one concept → refine spacing, contrast, and color pairs.
➩ Validate in context: drop drafts into Brand Kit mock site headers, social avatars, and invoices before you buy.
➩ Lock the system early: set hex codes, typography, and approved lockups in Brand Guidelines; share the link with partners.
➩ Use the Brand Kit to spin up social images, post templates, business cards, signatures, and invoices: export print-ready PDFs.
➩ Keep vector masters (SVG/EPS/PDF) as the source of truth; use PNGs only for web to avoid fuzziness.
➩ Create dark, light, and monochrome variants plus horizontal/stacked lockups for flexible placement.
➩ Set clear-space and minimum-size rules in your guidelines to prevent cramped or tiny usage.
➩ Check accessibility: verify color contrast for text-on-brand backgrounds (aim for WCAG-friendly combos).